H-E-B Selena tote bag

How Grocery Tote Bags created a successful event!

H-E-B is a Texas based Grocery store chain. In March 2019 hey launched their Grocery Tote Bags with pop star Selena’s pic. These bags were so successful that H-E-B decided to go for a second round.  The first round bags were very regular kind of $2 recycled plastic Grocery Tote bags that people put on resale for $100 on ebay. So it definitely made sense for the grocery chain to go in for the second round. In the second round they used a different strategy though. They planned the launch of their Grocery Tote Bags tied in to the in-store events in their grocery stores. This pulled a great amount of traffic into their stores. And also received a lot of local media coverage. Tote Bags are a great product for any store marketing. When you celebrate your own Tote Bags and launch them in a big way they make a big splash across the community. And people in the neighborhood notice them and these tote bags provide great Street Marketing. This also helps your customers love your bags and they will then remember to bring back their grocery totes to the store for shopping! https://www.ksat.com/consumer/new-h-e-b-selena-tote-bag-available-for-purchase-on-thursday?utm_source=twitter&utm_medium=social&utm_campaign=snd&utm_content=ksat12

Stylish-Grocery-Tote-Bags

Why grocery customers forget their Tote Bag

One of the greatest challenges of the grocery stores is that the customers forget to carry the tote bags when they come shopping.  This is resulting in lost sales at the grocery cash counters.  One particular Grocery store in Toronto has brought back the plastic bags in full force.  But that is not a sustainable solution either. One of the main reasons why your customers forget their bags is that it is new thing for your customers. Old habits are slow to change. The customers themselves want to change but it is not an overnight switch. It is a slow process that will take some time. To over come this the stores should be displaying their tote bags prominently on their store flyers and inside the store and their store website. This is one of the best ways to remind your customers to bring their grocery tote bags with them. The second main reason is very fundamental in nature. Did you get your bags from a supplier?  Or did you collaborated closely with your Tote Bag maker to come up with the bag designs and styles that will work for your customers. A quick survey of a lot of Grocery …

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