Shoppers bringing reusable bags are more likely to load up on organic Food.

According to a research study at Harvard Business School, Shoppers bringing reusable bags are more likely to load up on organic and “green” goods than those who use the free paper or plastic bags provided by the store. These customers are also more likely to spend more on indulgent, not-so-healthy foods such as ice cream, cookies, and chips.

Researchers looked at how bringing reusable bags influenced shoppers’ willingness to buy organic and indulgent treats when presented with both options at the same time; and finally, researchers examined how price might affect these purchases.

The study suggests that reusable bags encourage shoppers to consciously consider buying environmentally responsible and organic products.

Link to the study by Harvard:

http://www.hbs.edu/faculty/Publication%20Files/14-065_a44e93a2-3a28-4768-ac18-6e0925699d3f.pdf