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2014 Grocery Bag Survey for Canada and USA

Summary of 2014 Grocery Bag Survey Findings for Canada

 

* Survey was conducted across Canada during the month of October 2013 and incorporates the responses of 3,217 individuals. Data was collected in order to profile and further analyze results based on gender, age, income, and provincial location.


Survey participants were canvassed to provide their satisfaction levels with the grocery bags that are currently being offered to them by grocery stores across Canada. They were to base their satisfaction rating utilizing a scoring range of 1-5.


The survey resulted in an average rating of 3.1 out of 5. This translates to a 62% approval rate which is remarkably low.



Grocery Tote Bags Statisfaction Rating in Canada

What the Consumers want from their Grocery Bags?


  • Satisfaction scores were further broken down to assess for the following attributes:
    1. Quality of Fabric
    2. Size
    3. Convenient Handles

    Most important Tote Bag Attribues in Canada

  •  




Survey findings of interest:

  • The approval ratings of women were lower than men.

  • Young people are more dissatisfied with the current offering of Grocery Bags.

  • Western Canada were generally much less satisfied compared with Eastern Canada.

  • Men prefer the fashion appeal of the bags more so than women.

  • Women however cared more about the printed designs on the bags compared to men.

  • In a provincial comparison, it was the respondents from Ontario who cared most about the quality of the fabrics utilized in the bags’ construction.

  • Survey results for middle class participants (those with annual incomes ranging between $25-49 thousand) matched the broader survey results with an average approval rating of 62% (± 4% tolerance).

 

 

Among men, those in British Columbia picked Bag Size more than those in West. Women picked Convinient Handles more than men.
Among men, those in British Columbia picked Bag Size more than those in West. Women picked Convinient Handles more than men.
 
Age affected how many people picked Bag Size. Age affected how many people picked Bag Size.
 
Among people in West, women picked High Quality Fabric more than men. Among people earning $25-49K, those in British Columbia picked Bag Size more than those in Alberta.
Among people in West, women picked High Quality Fabric more than men. Among people earning $25-49K, those in British Columbia picked Bag Size more than those in Alberta.
For detailed survey results please contact the Bombay Bags Customer Service
Sampling bias. Comparing this survey's sample distribution to the Canada Census Current Population Survey (CPS) data.
GroupResponse Non-responseCPSBias
Male54.1% 41.3%50.4%3.7%
Female45.9% 58.7%49.6%-3.7%
25-3435.0% 42.1%35.5%-0.5%
35-4431.0% 30.5%32.3%-1.3%
45-5434.0% 27.4%32.3%1.7%
West41.0% 42.5%32.1%8.9%
Central39.5% 46.1%61.2%-21.7%
East19.5% 10.8%6.5%13.0%
North0.0% 0.6%0.2%-0.2%
RMSE score 7.3%  

 

Summary of 2014 Grocery Bag Survey Findings for USA

 

* Survey was conducted across USA during the month of November 2013 and incorporates the responses of 2,065 individuals. Data was collected in order to profile and further analyze results based on gender, age, income, and geographic location.


Survey participants were canvassed to provide their satisfaction levels with the grocery bags that are currently being offered to them by grocery stores across USA. They were to base their satisfaction rating utilizing a scoring range of 1-5.


The survey resulted in an average rating of 3.0 out of 5. This translates to a 60% approval rate which is remarkably low.



Grocery Tote Bags Statisfaction Rating in USA

What the Consumers want from their Grocery Bags?


  • Satisfaction scores were further broken down to assess for the following attributes:
    1. Quality of Fabric
    2. Size
    3. Convenient Handles

    Most important Tote Bag Attribues in USA

  •  




Survey findings of interest:

  • The approval ratings of women were lower than men.

  • Young people are more dissatisfied with the current offering of Grocery Bags.

  • Rural USA were generally much less satisfied compared with Urban USA.

  • Men prefer the fashion appeal of the bags more so than women in USA.

  • Women however cared more about the printed designs on the bags compared to men in USA.

  • Midwest USA is more staisfied with the Grocery Bag Choices than the rest of USA

Among people earning $25-49K, those in the US Midwest answered higher on the scale than those in the US South.   Suburban areas answered higher on the scale than rural areas.
Among people earning $25-49K, those in the US Midwest answered higher on the scale than those in the US South.   Suburban areas answered higher on the scale than rural areas.
 
Among people earning $25-49K, age affected how high people answered on the scale.   Among people earning $25-49K, age affected how high people answered on the scale.
 
Among people earning $25-49K, those in the US Midwest answered higher on the scale than those in US. Among people in the US South, those earning $50-74K answered higher on the scale than those earning $25-49K.
Among people in West, women picked High Quality Fabric more than men. Among people in the US South, those earning $50-74K answered higher on the scale than those earning $25-49K.
 
Among people in urban areas, income affected how high people answered on the scale.  Among people in urban areas, income affected how high people answered on the scale. 
Among men, those in the US Midwest answered higher on the scale than those in US. Urban areas answered higher on the scale than rural areas. Among women, those earning $50-74K answered higher on the scale than those earning $25-49K. 
Among women, those earning $50-74K answered higher on the scale than those earning $25-49K.  Urban areas answered higher on the scale than rural areas. Among women, those earning $50-74K answered higher on the scale than those earning $25-49K. 
 
Sampling bias. Comparing this Survey's sample distribution to the US Census Current Population Survey (CPS) data.
Group ResponseNon-response CPS Bias
Male51.6%66.2%48.4%3.2%
Female48.4%33.8%51.6%-3.2%
18-2412.3%11.5%14.8%-2.5%
25-3417.8%19.1%20.1%-2.3%
35-4413.3%17.9%19.2%-5.9%
45-5419.7%14.9%19.7%0.0%
55-6424.3%17.6%15.4%8.9%
65+12.5%19.0%10.8%1.8%
Midwest32.1%21.9%22.2%9.9%
Northeast15.7%18.1%18.7%-3.0%
South24.9%36.9%35.5%-10.6%
West 27.3% 23.1% 23.6% 3.7%
RMSE score 2.8%  
Absolute Bias USA