H-E-B is a Texas based Grocery store chain. In March 2019 hey launched their Grocery Tote Bags with pop star Selena’s pic. These bags were so successful that H-E-B decided to go for a second round.
The first round bags were very regular kind of $2 recycled plastic Grocery Tote bags that people put on resale for $100 on ebay. So it definitely made sense for the grocery chain to go in for the second round.
In the second round they used a different strategy though. They planned the launch of their Grocery Tote Bags tied in to the in-store events in their grocery stores. This pulled a great amount of traffic into their stores. And also received a lot of local media coverage.
Tote Bags are a great product for any store marketing. When you celebrate your own Tote Bags and launch them in a big way they make a big splash across the community. And people in the neighborhood notice them and these tote bags provide great Street Marketing. This also helps your customers love your bags and they will then remember to bring back their grocery totes to the store for shopping!